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Joy Roy
Aug 02, 2022
In Wellness Forum
RTS8IDW9 Photo Credit: Reuters / Dazhi Image Russian workers use cranes to remove McDonald's gold M logo. The name of the new chain remains strictly confidential It was previously rumored that the name of the McDonald's app had been changed to "My Burger," but the chain's press team said it was a temporary name. Russia 's " Izvestia " (Izvestia) reported on the 9th that Sistema PBO has proposed eight new restaurant names to the authorities . available cash register. And the new menu name leaked by the "Izvestia" , the new version of McDonald's product name is even more mundane. " Maixiangyu" will be renamed "Fish Burger", "Mike Chicken Nuggets" will be changed to "Chicken Nuggets", and "Manford" will be changed to "Muffins" . However, this news has not been confirmed. McDonald's said last month that it was preparing to sell its stores in Russia to a local businessman, Alexander Govor, who had said he planned to expand the new brand to 1,000 locations whatsapp list across the country (McDonald's previously had 847 stores in Russia). ) and reopen all new restaurant chains within 2 months. But Peter Gabrielsson, a professor of international marketing at the University of Vaasa in Finland, says it takes decades to build a brand, and new openings are crucial to a brand's future success: "The opening day is important because it's the consumer For the first time, the brand and what it stands for is truly felt, touched and seen," he said. " People's reaction is important, obviously people will compare it to McDonald's." AP22068375155900 Photo Credit: AP / Dazhi Image On the opening day of the Soviet Union's first McDonald's in Moscow in 1990, hundreds of people lined up outside. McDonald's sold its business in Russia for as much as $1.4 billion, but will retain its trademark registered in Russia, and McDonald's has the right to bring the "Golden Arches" back to Russia within 15 years. News source Russia's new version of McDonald's unveils logo(BBC) Russia’s rebranded McDonald’s chain reportedly considers 8 new names, including ‘The Same One’ and ‘Available Cash Register’, as it unveils new logo(Fortune) Goodbye Golden Arches! Russia reveals new logo of rebranded McDonald's restaurants after fast-food chain closed country's 850 branches over Ukraine war - but mystery remains over name(Daily Mail)
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Joy Roy

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