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Jannat Ara
Aug 01, 2022
In Wellness Forum
Today, MUBI can be viewed in more than 190 countries around the world. The current subscription fee for the platform is $9.99 per month. It has not been publicly listed, and the outside world is still unable to know the precise number of users. Most estimates that there are about 10 million subscriptions. MUBI is headquartered in London, and the company has more than 100 employees in offices in New York, Istanbul, Mumbai, Kuala Lumpur, Mexico City, Sao Paulo and other cities. The most special thing about MUBI is that the platform will add a new movie every day and remove a movie at the same time. Each movie has only a viewing period of 30 days on the platform, which means that there will always be only 30 movies available for viewing on MUBI. . These 30 movies are all carefully selected by the in-house film selection team. Just like when we went to DVD rental stores in the past. We often saw a shelf with a special area for "employee recommendation", which is quite similar to what we mentioned last time. " However, compared to the "Standard Channel" team selecting thousands of movies, MUBI's elite taste is more specialized, so that number list these 30 carefully selected movies can definitely get the attention of users ( Try to think back to the anxiety we often get when we watch thousands of Netflix listings and don’t know which one to watch). For MUBI, this means that the company only needs to obtain the broadcasting rights of 365 films a year, and the extremely short licensing period of each film greatly reduces the company's expenditure on copyright procurement. However, some of the above points are still not completely correct. MUBI's film list is actually slightly different in various regions. For example, if a certain film cannot obtain the broadcasting rights in Taiwan, the newly launched film in Taiwan that day has to use another film. Substitute. Tere are also many times when the film selection team will refer to the consumption data of various regions to determine the film list. For example, Indian audiences prefer local musical films, so it may be that the film list in India will give priority to more similar films and so on. But overall, MUBI does save a considerable amount of copyright-related expenses compared to platforms such as Netflix and Hulu with massive film libraries. MUBI, which has only been circulated among niche audiences for a long time, entered the eyes of the public (including me) for the first time. Perhaps in 2015, Paul, director of "The Corner of the Soul", "Black Gold Enterprise", "The Phantom of Neon Clothes" and other films Paul Thomas Anderson has announced a partnership with MUBI, and his Radiohead documentary "Junun" will be broadcast exclusively on MUBI following its New York Film Festival premiere. With the blessing of this master director, of course, MUBI suddenly attracted a lot of attention. According to reports, this cooperation was completely effortless.
The platform was renamed in 2011 and became today's "MUBI", which sounds quite similar to "movie". content media
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